Instagram is one of the most popular and powerful social media platforms in the world. With over 1 billion monthly active users, Instagram offers a huge opportunity for businesses and individuals to connect with their target audience, showcase their brand personality, and drive traffic and sales.
But how do you grow your Instagram account and gain more followers? How do you stand out from the crowd and attract the right people to your profile? How do you create content that engages your audience and encourages them to take action?
In this article, we will share with you 15 tips and strategies on how to build an audience and followers on Instagram. Whether you are just starting out or looking to take your Instagram game to the next level, these tips will help you achieve your goals and grow your account organically.
How to Optimize Your Instagram Profile
Before you start posting and promoting your Instagram account, you need to make sure that your profile is optimized and ready to impress your visitors. Your profile is the first thing that people see when they discover your account, so you want to make a good impression and convince them to follow you.
Here are some elements that you need to optimize on your Instagram profile:
- Your username should be easy to remember, relevant to your brand, and consistent with your other social media handles. If your brand name is too long, you can shorten it or use an abbreviation that your audience would recognize. For example, Cold Stone Creamery’s account is @coldstone.
Your profile picture:
- Your profile picture should be professional, clear, and recognizable. Ideally, you should use your logo or a variation of it that fits the circular shape of the profile picture. Make sure that any text in your profile picture is legible on a smartphone screen.
- Your bio is where you can introduce yourself, showcase your brand personality, and tell your visitors what you do and what value you offer. You can also include a slogan, a tagline, or a branded hashtag that represents your brand. For example, Nike’s bio is “Just Do It. #playinside #playfortheworld”.
Your bio link:
- Your bio link is the only place where you can add a clickable link on your Instagram profile, so you want to make the most of it. You can use your bio link to drive traffic to your website, blog, landing page, or any other destination that you want your followers to visit. You can also use a tool like Link tree to create a custom landing page with multiple links that you can update and change as you wish.
How to Create Engaging Content for Your Instagram Followers
Content is king on Instagram, and the quality and variety of your content will determine how well you attract and retain your followers. You need to create content that your followers actually want to see, that resonates with your brand identity, and that encourages them to engage and take action.
Here are some tips on how to create engaging content for your Instagram followers:
Know your audience:
- To create content that your followers love, you need to know who they are, what they like, what they need, and what they expect from you. You can use Instagram Insights to learn more about your audience’s demographics, behaviors, and preferences. You can also use polls, quizzes, and questions stickers to get direct feedback from your followers and ask them what kind of content they want to see from you.
Define your aesthetic:
- Your aesthetic is the overall look and feel of your Instagram feed, and it reflects your brand personality and style. You want to have a consistent and cohesive aesthetic that makes your feed attractive and recognizable. You can use a tool like Preview to plan your feed in advance and see how your posts will look together. You can also use filters, presets, and editing tools to enhance your photos and videos and create a uniform aesthetic.
Mix up your content types:
- Instagram offers a variety of content types that you can use to showcase different aspects of your brand and connect with your followers in different ways. You can use photos, videos, carousels, reels, stories, IGTV, and live to create diverse and dynamic content that keeps your followers interested and engaged. You can also experiment with different formats, such as tutorials, behind-the-scenes, testimonials, user-generated content, and more.
Optimize your captions:
- Your captions are where you can add more context, information, and personality to your posts. You can use your captions to tell a story, share a tip, ask a question, or inspire your followers. You can also use emojis, hashtags, and mentions to make your captions more fun and interactive. You can use a tool like Caption Writer to write and format your captions and check their length and readability.
How to Use Hashtags, Geo-Tagging, and Stories to Boost Your Visibility
One of the challenges of growing your Instagram account is to increase your visibility and reach more potential followers. You want to make sure that your content gets seen by the right people who are interested in your niche and your brand.
Here are some ways to boost your visibility on Instagram and get more exposure for your content:
- Hashtags are keywords that you can add to your posts to make them searchable and discoverable by other users. You can use hashtags to join relevant conversations, reach new audiences, and increase your engagement. You can use up to 30 hashtags per post, but you should use them strategically and choose the ones that are relevant to your content, your niche, and your target audience. You can use a tool like Hashtagify to find and analyze hashtags that are popular and effective in your niche.
- Geo-tagging is adding a location to your posts, such as a city, a landmark, or a business. You can use geo-tagging to attract local followers, customers, and partners, and to show your followers where you are and what you are doing. You can also use geo-tagging to explore and engage with other posts from the same location and connect with other users who are nearby or interested in that place.
- Stories are short-lived posts that disappear after 24 hours, unless you save them as highlights on your profile. You can use stories to share more casual, spontaneous, and authentic content that gives your followers a glimpse into your brand and your daily life. You can also use stories to create interactive content, such as polls, quizzes, questions, countdowns, and more, that encourages your followers to participate and engage with you. You can also use stories to promote your regular posts and drive more traffic to your feed.
How to Collaborate with Influencers and Brands to Expand Your Reach
Another way to grow your Instagram account and gain more followers is to collaborate with other users who have a similar or complementary niche, audience, and goals as you. You can leverage their influence, credibility, and network to expose your brand to new and relevant audiences and to create more value and variety for your existing followers.
Here are some ways to collaborate with influencers and brands on Instagram:
Find your ideal partners:
- You want to find partners who share your vision, values, and style, and who have a loyal and engaged audience that matches your target market. You can use a tool like Heepsy to find and analyze influencers and brands in your niche and filter them by location, category, followers, engagement, and more. You can also use hashtags, geo-tags, and recommendations to find potential partners on Instagram.
Reach out to them:
- Once you have a list of potential partners, you need to reach out to them and pitch them your collaboration idea. You can use direct messages, emails, or comments to contact them and introduce yourself, your brand, and your proposal. You should be clear, concise, and professional, and explain why you want to collaborate with them and what benefits they can get from working with you. You should also be respectful and polite, and follow up with them if you don’t get a response.
Create a win-win collaboration:
- There are many ways to collaborate with influencers and brands on Instagram, such as shoutouts, giveaways, takeovers, reviews, testimonials, and more. You should choose the type of collaboration that suits your goals, budget, and audience, and that creates value and satisfaction for both parties. You should also agree on the terms and expectations of the collaboration, such as the timeline, the deliverables, the compensation, and the metrics.
How to Interact with Your Instagram Followers and Customers
Growing your Instagram account is not only about gaining more followers, but also about retaining and nurturing them. You want to build a strong and loyal relationship with your followers and customers, and make them feel valued and appreciated.
Here are some ways to interact with your Instagram followers and customers:
Respond to their comments and messages:
- One of the simplest and most effective ways to interact with your followers and customers is to respond to their comments and messages. You should acknowledge their feedback, answer their questions, thank them for their support, and show them your personality and gratitude. You can also use emojis, gifs, and stickers to make your responses more fun and friendly.
Repost their content:
- Another way to interact with your followers and customers is to repost their content that features your brand, your products, or your services. You can use a tool like Repost to easily share their posts on your feed or stories, and give them credit and appreciation. You can also use a branded hashtag to encourage your followers and customers to create and share user-generated content that you can repost and feature on your account.
Reward them with incentives:
- A great way to interact with your followers and customers is to reward them with incentives that motivate them to engage and take action. You can offer them discounts, coupons, freebies, or other perks that they can redeem by following you, liking your posts, tagging their friends, or making a purchase. You can also run contests, giveaways, or challenges that invite your followers and customers to participate and win prizes.
Surprise and delight them:
- A fun way to interact with your followers and customers is to surprise and delight them with unexpected and memorable experiences that make them smile and feel special. You can surprise and delight them by sending them personalized messages, shoutouts, or thank-you notes, by featuring them on your stories or highlights, or by sending them gifts, samples, or swag.
Instagram is a powerful platform that can help you grow your brand, your audience, and your business. By following these 15 tips and strategies, you can optimize your profile, create engaging content, boost your visibility, collaborate with influencers and brands, and interact with your followers and customers. You can also use tools like Bing to search for more information, inspiration, and resources that can help you improve your Instagram game and achieve your goals.
We hope you enjoyed this article and learned something new and useful. If you have any questions, comments, or feedback, please feel free to leave them below. And don’t forget to follow us on Instagram for more tips and tricks on how to grow your account and your brand.
Frequently Asked Questions
Here are some frequently asked questions and their answers about Instagram and how to grow your account and your followers.
Q: How many times should I post on Instagram per day?
A: There is no definitive answer to this question, as it depends on your niche, your goals, and your audience. However, a general rule of thumb is to post at least once per day, and no more than three times per day, to keep your followers interested and engaged. You can also use Instagram Insights to see when your followers are most active and post accordingly.
Q: How can I get verified on Instagram?
A: Getting verified on Instagram means that you get a blue badge next to your username that confirms your identity and authenticity. To get verified on Instagram, you need to meet certain criteria, such as being notable, authentic, unique, and complete. You also need to follow the Instagram Terms of Service and Community Guidelines. You can apply for verification by going to your profile, tapping the menu icon, selecting Settings, then Account, then Request Verification. You will need to provide your full name, your category, and a photo of your ID or official document. Instagram will review your request and notify you if you are approved or not.
Q: How can I make money on Instagram?
A: There are many ways to make money on Instagram, such as selling your products or services, promoting affiliate products, creating sponsored posts, offering paid shoutouts, or becoming an influencer. To make money on Instagram, you need to have a clear niche, a loyal and engaged audience, and a strong brand identity. You also need to provide value and quality to your followers and customers, and to be transparent and honest about your partnerships and promotions.