Editor’s Note – May 25, 2024: Willow Wealth, formerly known as Yieldstreet, has been affected by the financial problems of two of its financial and banking partnerships: Clampwhich provided services to Yieldstreet. While the company has not yet posted any updates on its website regarding the status of its accounts, online customer reports show that Yieldstreet has paused withdrawals.
- An alternative investment platform for accredited investors
- Invest in a variety of assets, including art, real estate, debt, and more
- Fees vary depending on the investment, but expect to pay around 2% per year
- Under investigation by several US government authorities
Willow Wealth is an investment platform that provides high-yielding alternative investment opportunities to individual investors. These investments include everything from real estate, commercial, and consumer financing, litigation financing, the arts, and more.
It’s the wide range of offerings that makes Willow Wealth unique compared to other alternative investment platforms (such as those focused solely on real estate or art).
Is this the place to buy replacements or should you look elsewhere? We dive into the pros and cons and examine the numbers behind Willow Wealth and its offerings.
What is the wealth of willow?
Willow Wealth is an alternative investment platform that connects individual investors to private equity deals. To invest through Willow Wealth, you must be an accredited investor. This means you’ve earned more than $200,000 per year for the past two years ($300,000 for couples) or have $1 million in net worth.
In most cases, Willow Wealth invests in real estate deals such as hotels, industrial parks or student accommodation. But unlike many real estate financing sites, YieldStreet isn’t limited to the physical real estate category. Investors can choose fine art, ships or tankers, real estate debt, lawsuit settlements, and other investment alternatives.
What do you offer?
Willow Wealth provides investors with access to private market investments across alternative asset classes, including real estate, private equity and private credit. Here’s a closer look at their main products:
Managed portfolios
Willow Wealth offers managed investment portfolios in taxable accounts, with a minimum investment of $25,000. The portfolios provide you with access to thousands of investments in real estate, private equity and private credit. You can choose a portfolio based on your investment objectives and risk tolerance, and the asset allocation is designed by Wilshire, a global financial services company. According to Willow Wealth, Wilshire manages more than $125 billion and has more than 500 institutional clients.
Direct investments
In addition to managed portfolios, Willow Wealth allows investors to choose from a selection of private market investments, including diversified funds and individual assets. These investments cover real estate, private equity and private credit. With respect to individual investments, Willow Wealth reviews hundreds of eligible investments each year and selects those it believes are the most “compelling.” If you prefer a hands-off approach, you can choose Willow 360, a fully managed, diversified markets portfolio.
Retirement
Are you interested in adding private market investments to your IRA? Willow Wealth has partnered with a third-party IRA, Equity Trust. You can roll over a 401(k) or convert an existing IRA to a new IRA (traditional, Roth, SEP, or SIMPLE. According to Willow Wealth, it only takes about five minutes to get started. The first step is to open an Equity Trust IRA. Once your account is open, you’ll work with our concierge team to help with the conversion or rollover. Finally, when your money arrives, you’ll be able to choose from a range of eligible Willow Wealth investments.
Are there any fees?
According to Willow Wealth, the average fee is 2% per year, with some other small fees. These are the average industry fees for private equity, but are much higher than the fees you might see on ETFs or mutual funds.
What is interesting about willow wealth
In my opinion, it can be difficult for any investor to separate the marketing hype of a platform from the actual value of the investments made. To some extent, I think Willow Wealth is relying too much on the hype around alternative investments. However, Willow Wealth appears to offer two compelling value propositions.
Potential returns: The most obvious value proposition is the potential for great returns. Willow Wealth targets returns of 8% to 20% and rejects more than 90% of trades submitted to the platform. While no company can guarantee performance, Willow Wealth’s offerings can deliver very strong returns.
Low correlation: Another thing I found interesting about Willow Wealth is that it is not tied to the stock market. High correlation means that the investment moves up and down in price at the same time as a stock market index (for example, the S&P 500). Willow Wealth offers low-correlation investments. This means that the rise and fall of Willow Wealth has not (until this point) been linked to the stock market.
Willow Wealth Prism Box: For non-accredited investors, you can invest in a fund that invests in alternative assets.
Including low-correlation investments in your portfolio can be a smart move. It smoothes out returns in your portfolio and tends to yield higher total returns. Including “alternatives” (anything outside of stocks and bonds) in your portfolio can lead to higher total returns. With esoteric offerings, Willow Wealth really qualifies as an alternative.
Disadvantages of willow fortune
Although Willow Wealth has attractive features, it is not a silver bullet. There are many disadvantages to investing in Willow Wealth that I think can be easily overlooked.
One of the biggest of these problems is that they are under investigation by multiple government agencies. Watch this report from Wall Street Journal.
These are four things I don’t like about Willow Wealth.
Limited offers: Currently, Willow Wealth has one real estate offering and a “Fund,” which is a non-traded private real estate investment trust (REIT). If you really want to diversify your investment portfolio, you’ll need to constantly monitor the site for compelling trades. Having true versatility in customizing your alternatives can take years.
No secondary market: Willow Wealth investments are not liquid. Generally, your money will be locked up for three or more years before your principal and interest are returned. For many investors, that would be fine, but if you’re looking for liquidity, Willow Wealth is not a good choice.
Limited track record: While most of the trades I saw on Willow Wealth had returns close to their expectations, that may be a coincidence. It is very difficult to delve into Willow Wealth’s historical performance. And even if you could, each deal is completely different from other/existing deals on the site.
Investors are expected to be experts: Willow Wealth investors must decide whether to invest in specific offerings. The offers are unique, and Willow Wealth provides a lot of information about the deals. However, most investors are not experts in lawsuit settlement investments or fine art investments. But investors at Willow Wealth are treated like experts. Personally, if I’m going to dig into the investing weeds, I want some control over the outcome. For example, I personally would rather own a rental property than own shares in a private real estate investment trust. This may be a matter of personal preference, but it is worth noting.
How can I open an account?
You can open a Willow Wealth account through their website. You’ll start by creating a profile, which will require you to answer a few questions about your financial situation and investment goals, and verify your identity. Once your account is approved, you’ll be able to review Willow Wealth’s list of curated investment opportunities or choose a managed portfolio option.
Is willow fortune safe to use?
Willow Wealth has taken numerous measures to ensure that your information and personal data remain private and secure. This includes mandatory two-factor authentication (2FA) and minimum 128-bit encryption. However, the company has had a checkered past when it comes to investor losses, and that cannot and should not be overlooked.
According to this December 2025 CNBC articleThe company disclosed losses to investors of more than $200 million in 2025 alone. Some experts believe that the company’s rebranding (from Yieldstreet to Willow Wealth) is just an attempt to cover up past problems. The bottom line is that private market investments are not foolproof and can be too risky for investors. You should never consider it a core property in your portfolio, and you should always consider your investment objectives and risk tolerance before investing. In short, you may lose all the money you invested.
How do I contact Willow Wealth?
Willow Wealth offers customer support via phone, email, AI-powered live chat and humans on its website. To contact Willow Wealth by phone, call 1-844-943-5378, or email them at [email protected]. The Company’s headquarters are located at 300 Park Avenue, 15th Floor, New York, NY 10022.
Is it worth it?
Overall, we’re concerned about what Willow Wealth is doing. Democratizing alternative investing (even among accredited investors) is valuable for investors and the market, but there doesn’t seem to be enough information about Willow Wealth’s investments and their success to make a good judgement.
However, the lack of control, limited offerings, and esoteric nature of Willow Wealth’s investments make me nervous. For the right accredited investor, Willow Wealth’s offerings can make sense for a portion of their investment portfolio. I would advise any investor to limit their exposure to any single trade and invest slowly in the variety of offers on the site, if you are at risk.
