By Candice Beaumont
In the wake of the record-breaking success of the Formula 1 Crypto.com Miami Grand Prix, Miami Dolphins Owner Stephen Ross and Vice Chairman, President and CEO Tom Garfinkel are once again shifting the gears of South Florida’s luxury scene with a high-octane venture tailored for automotive enthusiasts with discerning taste. Introducing the Precision Drive Club: an invitation-only experience that fuses unparalleled hospitality, elite networking, and curated lifestyle events into a year-round destination for those with a passion for speed.
This isn’t just another car club. It’s a precision-built ecosystem designed for collectors, CEOs, tastemakers, and motorsport aficionados who crave more than horsepower. They crave belonging. Inspired by the exclusive Palm Club experience they curated for F1’s global elite, Ross and Garfinkel are expanding the concept beyond race weekend into a permanent home for Miami’s most powerful and passionate automotive minds.
Set against the backdrop of South Florida’s rising status as a luxury capital, the Precision Drive Club promises access, adrenaline, and atmosphere: all delivered with the white-glove execution that has defined the Ross-Garfinkel partnership from Hard Rock Stadium to the international F1 circuit, the Miami International Autodrome, built around the world-class venue. If the Miami Grand Prix proved they could deliver world-class entertainment at scale, the Precision Drive Club proves they can offer a more exclusive and intimate experience at high speeds.
In this exclusive interview, Miami Dolphins Vice Chairman, President and CEO and Hard Rock Stadium visionary Tom Garfinkel reveals how he transformed unused Formula One infrastructure into the Precision Drive Club. The Club is a members-only sanctuary where billionaires and driving enthusiasts can push their Ferraris to 200 mph on the same track where Lewis Hamilton races. With just 25 current members and plans to cap at 100, this isn’t just another car club. It’s redefining what luxury motorsports experiences can be.
On Innovation & Vision
What sparked the idea to create something that didn’t exist anywhere else in America?
Because of Stephen Ross’s private investment, we are fortunate to be able to think differently about how we use our facilities and our campus around Hard Rock Stadium. The Precision Drive Club is no different. We had built this incredible luxury 190,000 square foot paddock club building with permanent garages – not to mention an FIA Grade 1 track — for the Miami Grand Prix and I kept thinking: how do we use these world-class facilities more than just three days a year?
Miami is really a curator of culture—hospitality, food, art, music, sport, fashion. There’s also this incredibly enthusiastic car culture here. For most luxury car manufacturers, Miami is their most lucrative, most important market in the country. So we had this pre-existing market, these state-of-the-art resources, and I knew we could package it into something truly unique. Thankfully Stephen saw the same vision and supported us taking the steps to create this.
But what makes Precision Drive Club special is not simply the facilities, though they are incredible – it’s the people. What began as an idea to use our assets in creative ways has transformed into a curated community of people with a genuine love for driving, for luxury and for unique experiences – something we feel grateful that we are uniquely positioned to provide.
What’s the biggest misconception people have about high-end car clubs?
Most people think they’re all the same and just places to store expensive cars and drive around small tracks. But ours is built around an actual Formula One racetrack with five different configurations, meaning each track day the challenge for the driver looks different.
Other clubs have tracks where you can’t really open up your car. You get lots of turns and braking, but no real speed. Here, you have technically challenging sections and a long straightaway where you can hit 200 miles per hour down the backstretch. It allows you to unleash a high-end car the way it was meant to perform.
On top of a premier on-track experience, what also sets us apart is the resources we provide to members. Every moment of a day at the track is thought out and intentional. We offer onsite coaching from professional drivers, world-class dining from the most well-known Miami restaurants and luxurious amenities for members to gather with friends, family and other members.
Alex Krys, one of the founding members of Precision Club captured it perfectly when he said, “For me, this is my golf club. Except instead of a round of golf, you’re doing a 45-minute session at 160 miles per hour. And like golf, you’re constantly learning—with decorated professional drivers helping you improve and coaching you with real data.”
Alex also regularly brings his sons with him to the track, and he’s able to share his passion with them. That blend of extreme performance, continuous learning and shared experiences is what sets us apart.
On Exclusivity & Experience
You’re capping membership at 100 people. Why deliberately limit your revenue potential?
We are uncompromising in our commitment to the member experience. We don’t want people showing up and not being able to get on the track because it’s too crowded. We believe we have the right scale to maintain the luxury experience our members expect and deserve.
We are also curating the member group carefully, and the current members are a big part of that process. Precision Drive Club is an invitation, not an application. The members want to share the experience with people who have the same passion for driving and luxury hospitality that they do.
For many of our members, this has become a sanctuary where they can completely escape daily life. One of our members put it perfectly: “You can’t think about your phone or your business—you’re thinking about the next turn and the next turn after that. It’s meditative and all-consuming. For people constantly running businesses or juggling responsibilities, it’s the only time you truly disconnect.” That’s exactly the feeling we wanted to create, and the exclusivity of the membership is a big part of that.
Walk me through what a typical day feels like for a member.
Every detail is designed to feel bespoke. When you arrive, your car is already on the setup pad with new tires, everything ready. If you don’t own a race car, no problem—we have four McLarens you can take out anytime.
You get dressed in the Miami Dolphins game day locker room. There’s a customized fire suit hanging for you, a personalized helmet, a custom bathrobe. We stock Kiehl’s products and high-end toiletries.
We have professional drivers on-site for training, plus high-end racing simulators for when you want to practice without getting on track. We use the same Formula One timing and scoring systems that we use during race weekends. You get real data on your performance, just like the professionals. We also have a professional content team on site to capture your time on track.
When you’re done driving for the day, you then go to our members-only lounge where the food rotates between top local restaurants like Zuma and Casa Tua, paired with exceptional wines. The lounge is open until the last member leaves.
The Precision Club should feel like an oasis for members, and we have an incredible team who thinks through every detail to ensure that is the case.
Tell me about your brand partnerships. How do they enhance the member experience?
Richard Mille has come on as a partner. They have prominent track signage and are integrated into our member experience.
McLaren is a major partner ,as well. Members are of course welcome to drive their own cars, but they also have access to drive the four McLarens we have available here.
These partners recognize the quality of our membership and what that means for their brands. It’s not just about exposure — it’s about creating authentic experiences for people who are genuinely passionate about these machines.
What’s one experience members get that they literally can’t get anywhere else?
During Formula One race weekend, our members actually get to drive their cars around the track while all the fans are watching. Think about that—50,000-plus people in the stands, and you’re out there in your Ferrari on the same track where Max Verstappen just raced. You cannot do that anywhere else in the world.
The global reach of the club also means our members enjoy unique opportunities. One member was recently in Europe on a trip, and we were able to facilitate him being hosted at the Austria Grand Prix It’s that seamless blend of local and international access that really defines our experience.
This feels like more than a car club. It’s extending your entire motorsports ecosystem.
Exactly. We’re creating a year-round home for motorsports enthusiast culture. First, we brought Formula One. Then we expanded our track to have five different configurations, allowing us to host events such as the Ferrari Challenge and Formula E throughout the calendar year. Of course, our Precision Club members have exclusive access to all of these, in addition to access to the drive the track throughout the year.
But on top of that, we are also proud to be home to the Miami Dolphins, the Miami Open tennis tournament, major concerts, international soccer including the FIFA World Cup in 2026—we’re building something that connects all these luxury experiences at Hard Rock Stadium.
One member recently shared how meaningful that wider access is: “Once you’re in, you have this very exclusive access to everything happening in and around the venue. It’s an incredible bonus.”
The people passionate about Formula One racing and high-end cars don’t just disappear after race weekend. This gives them a home, a community, a way to stay connected to that world, to luxury hospitality and to each other.
What’s one thing that surprised you most about your members?
How much they value the community aspect. I thought it would primarily be about the cars and the track. But these are people who could afford to build their own private tracks—what they really want is to be around other people who share their passion at the same level of intensity and sophistication.
You’ve created something that seems almost impossible to replicate. Was that intentional?
It’s very differentiated because of the nature of having an actual Formula One track and our unique location. Other car clubs are often real estate plays where you buy property around a racetrack. Ours is purely about the driving experience, premier hospitality and the community.
Could we potentially take elements to other places? Maybe, in conjunction with other races. But for now, we’re focused on perfecting what we have here.
How do the membership fees compare to other exclusive experiences?
I’d rather not disclose specific numbers, but I can say the initiation fee is in line with what you’d find at some of the highest-end golf courses in the country. The annual dues are higher than a typical golf membership, and that’s because of the cost of operating a racetrack.
Some golf courses might have 500 or 600 members, but we’re capping at 100. When you factor in the expense of maintaining a Formula One-grade facility, the professional staff, the safety systems, the timing equipment—it’s a different level of operational complexity.
On Leadership & Philosophy
What’s your approach when creating something completely new in a market?
Focus on the experience being the most important thing, not the revenue. This level of customer doesn’t want to be nickel-and-dimed on everything. They want to show up and feel completely taken care of.
After you pay your initiation and annual fees, everything else is included—food, beverages, professional instruction, car storage, services. The only exception is our premium wine list, which is obviously additional.
Luckily, this isn’t the first time we have created something totally new. From being first in the NFL to provide certain luxury hospitality and seating products at Hard Rock Stadium, to outfitting the venue to host the Miami Open, to Formula 1, we have learned quite a bit through the years about starting with a unique vision and bringing it to fruition. The common thread amongst those examples is and will always be – what kind of quality experience are you offering to people, and can you deliver on that promise? We never lose sight of that.
What’s one failure or challenge that shaped how you built this?
Understanding that exclusivity isn’t just about high prices. It is about curation. We’re not invite-only, but we’re very much word-of-mouth. We want members who enhance the experience for everyone else, not just people who can afford it.
Looking Forward
Where do you see this in five years?
Once we get to scale on membership, we’ll see how we can grow or evolve it. Right now we’re laser-focused on creating an incredible experience for our current members and growing to the right mix of people.
We will also continue to grow and evolve our motorsports business. In early 2026, we will host Formula E for the first time which is an all-electric racing series that represents the future of motorsports. Alongside events like the Ferrari Challenge, it’s part of a growing ecosystem that positions the Miami International Autodrome as more than a venue—it’s becoming a year-round hub for innovation, speed, and motorsports culture that extends far beyond just Formula One. And our Precision Drive Club members will have exclusive access to all of it – a unique treat for those with a passion for great racing.
Finally, what’s one thing you wish more people understood about what you’ve built?
This isn’t just about having expensive cars or exclusive access. It’s about creating a place where the quality and exclusivity of the racing and culinary experiences are only outmatched by the quality and exclusivity of the membership itself.
We’re not trying to be everything to everyone. We’re trying to be something truly special for people who live and breathe this passion.
The Precision Drive Club is open for track days from September through May. More information can be found at precisionclub.com. Membership inquiries can be directed to [email protected].
