source: Unsplash
Finance is one of the concepts we deal with on a daily basis, but many of us struggle not only with its complex ideas, but also with its simpler ideas. Long-term planning, derivatives, equity and market exposure are all terms that come with varying difficulty in understanding. With all this in mind, financial companies have made a clear effort to simplify how they present information to the general public, especially through visual tools in apps, reflecting a broader trend across the industry.
From numbers to visual interpretation
Traditionally, financial communication has been done through reports, spreadsheets, and charts. These may be effective in the workplace but not for the average person. We now see platforms using more visual techniques like flowcharts and simulations to convey ideas. A similar approach exists across digital formats, for example in the entertainment sector. In iGaming, results from Plinko Joea game built around the rolling ball mechanic, is presented through a structured visual path rather than through explanation. Players can choose their bet, drop the ball and watch it bounce into a multiplier, and the interface displays the action and progress in an easily understandable way. We can see similar principles in action in weather forecasting platforms.
Animated maps and color-coding help audiences understand things like storm tracks and temperature changes. Although they are designed for different purposes, visual systems across the industry have the same goal: to simplify complex information and improve understanding.
Visual structure improves accessibility
Accessibility is an important consideration for businesses these days, and visual tools help with that. Clear design reduces reliance on prior knowledge and allows for quick understanding. Financial institutions such as Like a revolutionIncreasingly use animation and interactivity to improve the user experience. For specific products, they can communicate progress more easily using charts rather than just text. This thoughtful design can accurately present information in a way that is easy to handle, especially for the general public.
Design-led communications
As the financial industry continues to shift to a digital-first environment, the presentation has become as important as the content. N26 is Among the leaders in Europe in creating an easy-to-use and visually attractive application. Aspects such as visual hierarchy, movement, and sequencing guide users step-by-step through previously intimidating processes.
By borrowing visual strategies from digital interactive formats from other industries, financial companies have been able to educate their users, improve the experience, and increase retention. This approach aligns with broader trends in which users expect easy navigation and streamlined operations. The focus remains on accurate information but presenting it in a way that is easy and easy to understand.
source: Unsplash
The increasing use of visual tools in the financial industry reflects a broader shift in how complex information is presented in the digital world. Organized movement, planning and visuals have increased understanding and mean that the general public feels more comfortable interacting with their finances and making decisions that may have previously seemed too complex. As audiences continue to demand clarity and accessibility, visual design will continue to be a critical aspect of digital design.
